It might be insightful to look back at how product development competitiveness has evolved in the past, and to consider what might be emerging now in this regard. For complex highly-engineered products, the progression could look like this. At the start of the new century, many companies started considering product lifecycle management (PLM). Now as we head into 2012, there is expectation that the product development function will step up (transform) for the vitality and good of the enterprise. This is how I see it at this point.
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