Business Transformation: How Is Product Development Competitiveness Changing?

It might be insightful to look back at how product development competitiveness has evolved in the past, and to consider what might be emerging now in this regard. For complex highly-engineered products, the progression could look like this. At the start of the new century, many  companies started considering product lifecycle management (PLM). Now as we head into 2012, there is expectation that the product development function will step up (transform) for the vitality and good of the enterprise. This is how I see it at this point.

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The Rising Challenge of Making the Right Decisions

Like a person, a business is an organism that requires many decisions be constantly made, small ones and large ones.  In aggregate, they determine the functioning of the business. There are many decision dynamics to consider – for example, looking at how decisions are made and assessing their consequences. A situation can render a seemingly small decision critical. Or a proclamation from above can alienate and confuse the people expected to support it. Of course some decisions are more easily made in the proverbial vacuum. And how often is it  that someone with a business need or opportunity is unable to make the decision and is unable to see the path to influence it and get it properly made? Decisions are fundamental to performance, governance, risk management, and control.

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