Blog | July 8th

Developing Brand Ambassadors

Many of us have heard the idea that “everybody sells”. In today’s competitive environment this notion is more polished and is more apt to be expressed as the development of brand ambassadors. While there is a formal definition that revolves around proactive use of a celebrity to help market products and services, there is also a significant awareness and movement to make everybody within a company more of a brand ambassador.

Performance-minded companies are recognizing that employees are the big obvious source of brand ambassadors, and are implementing programs to nurture them.  And of course this leads to consideration for the relevant characteristics of the people that are hired into the company. A most simple and direct way of analyzing peoples’ aptitude for becoming brand…

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